Ultimate Link-blinding Guide: From Zero to Hero
Moh Aliyou
This is an indept guilde on proven link building strategies that work for all websites category.
If getting a 1000+ pawerful back links as soon as posible is your main objective right now then you are at the right place
Let’s get started
TABLE OF CONTENTS
Fundamentals Link Building
How to Find High-Quality Link Publishers
How to Create Link-Worthy Assets
Advance Link Building Outreach / Content promotion (Pro Tips)
Fundamentals Link Building
At this stage, i will start by telling what a Link is, Link building, why it is important for your search ranking, and types of links
What is a Link
A link is a connection between different website pages online, with a link you can easily navigate from one website to another.
What is a Link Building
It is the process of internally linking to your website and also getting other relevant websites to link to your website be it through content marketing, word of mouth, or email outreach.
Importance of Link Building to Your Website
Google’s algorithm uses backlinks as a significant factor in determining a website’s ranking. The more high-quality backlinks your website has, the higher it’s likely to appear in search results.
Moreover, Backlinks from Relevant and reputable websites help build website trust and authority in the eyes of search engines.
Types of backlinks
There are several categories of Back Links but we are going to focus on these 4 types
Dofollow Backlinks and Nofollow Backlinks
Dofollow backlink are link types that passes link juice to your website, meaning they can positively improve your search ranking.
while Nofollow backlink is a link types don’t pass link juice to your website, but can still be beneficial for traffic and brand exposure.
Internal linking and External linking
Internal links are links pointing to other pages within your website.
while External linking are links pointing from other website to another website
How to Find High-Quality link Publishers
I would have loved the title of this section to be ” Find high-quality link but it won’t make sense finding a high-quality link and not be able to get a link from the website
That is why i name this section how to find high-quality link publishers
More to that you need to know who are link publishers, what makes a good or bad links so that you will focus on buildind links that will improve you search ranking
Who are link publishers
These are web masters with the power to link to you, and are actively looking for topics / content like yours to link to
Authority of the Site
The website authority determines the value of a link juice you get.
Getting a link from an authoritative site like Forbs, entrepreneur will pass more link juice to your website as compared to when a website with a DA of 10-20 will.
Even though these links are difficult to get they are worth the effort and time.
You can check a website DA using tools like Semrush Moz or any other which you prefer
Authority of the Page
Links from an authority web page will highly boost your SEO ranking.
You can check a website PA using tools like Semrush Moz or any other which you prefer
Relevancy of the Site
The relevancy of the site you get a link from does matter.
Assuming you run a food blog and get a link from a car dealer website, will the link positively impact your ranking? No
It will make more sense to get links from websites that are relevant to your niche or closely related.
Link’s Position on the Page
Where is your link embedded?
Links that are embedded in the body of a piece of content
Are 20x more powerful than links embedded in a footer
Make sure your backlinks are embedded within the body of the page
Editorial Links
This is when some one read an amazing piece of content and link back to it or someone linking to a site because he trust it.
It is more important to get editorial link, rathan just sharing your links on forums, creating profile on other website and dropping your link, or commenting on other people website with a link (not editorial links)
Anchor Text
Anchor text is the visible, clickable text in a hyperlink. It serves two primary purposes.
User Guidance
Good anchor text tells the reader what to expect if they click on the link, making your content more user-friendly and encouraging clicks.
Search Engine Signals
Search engines use anchor text as a signal to understand the relevance and topic of the linked page. This can significantly impact your website’s search engine rankings.
How to Create Link-Worthy Assets
In this chapter, i will break down each step in which SEO expert link Brian Dean the founder of Backlinko and Exploding Topic and Neil Patel uses to generate thousands of backlinks to his website.
Before we begin I will like you to keep in mind that content is any piece of information you put out on the internet, be it images, video, or written text
Before thinking of creating content for your link-building campaign it is important to know your link publishers are because when you create content specifically for this group of people, getting links is becomes supper easy.
Am not trying to say you should not create content for your target customer, but since your objective is to get a lot of backlinks we will focus on creating content that best serves our link publishers
How to Find your Link Publisher
There are many ways to find link publishers but I will focus on the best technique which is Google
Finding Link publishers through Google
Google is the best place to find link publishers because it only ranks trusted and authoritative site
Search for a broad informational keyword that someone would use to find content about your website topic.
Yes, I mean informational keywords, not commercial or transactional keywords because it will only bring out your direct competitors, not your link publishers.
Assuming you run an SEO agency like me “novorank.com”, in this case, you will be a bad idea to search for commercial terms link SEO Agency UK, or SEO Consultant London, That’s only going to bring up your direct competition not Linkreators.
Instead, search for informational keywords that people would use to find content on SEO and marketing related topics like.
Link building strategies
SEO checklist
Content marketing guide
This will immediately bring up your Link publishers blog
Just go through the websites that pup up and add any quality site you find into your list of link publishers.
Now that you have your list of link publishers on your list is time to find out Topics they love linking to
How to Find Linkable Topics
When you have all your link publishers in one place finding a link focus topic becomes so easy,
Let me explain, Simply scan through your link publishers article and check their last 3-5 article if you notice a similar topic among your link publishers which they are written about.
I will advise you to go in for that topic because it proves that the topic is trending at the moment and is an opportunity not to miss
Bonus Tips
Now that you have your Topic ready to go, grap a keyword research for keywords related to the topic you choose any keyword research tool out there for me am using semrush
After you are done with the keyword research process if you need some inspiration to start writing your content, simply copy the Topic you want to write about and paste it into Google search bar, and you will see a list of trusted websites that are already ranking for that topic.
Open 3 of the top-ranking website and grab some inspiration from them
If you are interested in learning how to create content that effortlessly attracts backlinks that help you rank at the top of Google, go to Semrush Academy and enroll in this CONTENT-LED SEO course by Brian Dean
Advance Link Building Outreach / Content promotion (Pro Tips)
Link outreach simply means finding link publishers and asking them for backlinks to your website in a non-pushing manner
I know that at this stage you already know 1 or 2 tricks to find your link publishers as I showed you in chapter 3 and if possible you already have a handful of your link publishers in your spreadsheet.
I will be teaching you 4 more techniques and given you email outreach scripts to better equip your link-building journey which are?
Mentioning Expert Quote
Go to Google search bar or any search engine of your choice and find 20-30 expert in your niche, for example, this article is about link building so to find my linkers I will go over to Google and use keywords like
Link building
Email outreach
Content promotion
Then carefully select among the websites that came up the one that is passionate about your Power Page topic and add them all to your spreadsheet
Next, engage with your link publisher
Click on your linkers’ website and engage with their blogs or articles by writing meaningful comments or sharing their article if possible do both.
Next, go over to their social media handle and engage with them by liking, sharing, following, and if possible living thoughtful and conversational comments on their post
The goal is to warm them up and build relation with them, then make them familiar with you, so that by the time you start sending them email outreach you should not be seen as a total stranger
Finally, send them an email outreach or message them on social media telling them about your blog post, and asking them for some quotes/feedback (expert thought) on the topic,
Here is an email outreach template to use
Subject: Quick question
Hey [Name],
I know you get many emails, so I’ll keep this short.
[Something personal that shows that you know that they’re interested in your Power Page topic]
I am writing a huge article about [Your Topic]
As an expert in [His Niche] that contributed to the massive growth of [Their website Name] can you please give me some tips about [Your topic] to add to my article
Cheers,
[First Name]
After they respond to you with a Quote/Tips, add it to the article and mention then reach out to them saying the post is now live and that their Tips/Quote made a nice addition to the article
Here is an email outreach template to use
Hi [Name],
I just wanted to give you a heads-up that we are live! [URL]
Thanks again for the feedback on [thing they gave feedback on]. It made that section of the post much better.
If you have a second to leave a comment, that would be awesome. If not, no worries. I appreciate your time
I learn this strategy from Evgeny Armstrong an SEO Expert funder of Big Apple Media
Resource Page Link Building
A resource page is a page on a site that links to great resources on other websites.
This is how to find resource page,
Go to your favorite search engine and use these search strings to find them
“[keyword]” + inurl:links
[keyword] + intitle:resources
“[keyword]” + “helpful resources”
site:.gov + “resources”
“[keyword]” + “other resources”
“[keyword]” + “resources”
“[keyword]” + “useful resources”
I highly recommend using broad terms to find resource pages rather than using specific keywords because you me miss out on so many amazing resource pages
Finding your link publisher contact address(Email)
There are many email finder tools out there but am going to refer 3 off which i use more offen
1: hunter.io
2: VoilaNorbert
3: Email Hunter
4: Respona
Reach Out to Them
Here is an email outreach template to use
Subject: Your [Topic] resource page
Hi [Name],
I came across your excellent resource page this morning: [URL].
What a fantastic list of resources! I especially like that [Something specifically good about their page]
Anyway, I actually recently just published a piece called: [title].
It’d be great if you would consider mentioning it on your page.
Either way, I hope you enjoy my article.
Thanks, [Your Name]
Briend Dean thought my this strategy
Roundup Link Building
This simply mean finding blogs that curate the best content over the last day, week, month or year and puting your content in front of them.
For you to find link roundup you need first to list out Topics which your pawer page fall under so that you may not miss out on important roundup
Lets take an example from this article, if you go through this post you will notice that the main topic is about Link Building and the sub-categories are Email Outreach, Content Creation,
So go through your article and find out sub categery to the post you wanna promote
Next find out link roundup that link out to content in your topic and reach out to them
Here are search strings to use
“[keyword]” + “weekly link roundup”
“[keyword]” + “friday link roundup”
“[keyword]” + “link roundup”
[broad niche] + “link roundup”
[broad niche] + “blog roundup”
“[keyword]” + “best articles of the week”
Is Now Time to Reach Out and Get Your Links
First, send them this email:
Subject: [Roundup name]
Hi [Name],
I was reading a bunch of content about [topic] today when I saw your [describe their roundup]. Great stuff!
[Mention something you discovered thanks to their roundup.]
Actually, I just published a post on [topic] that I think you’d really enjoy.
Let me know if you want to check it out.
Cheers, [Your name]
And when they say: “Send it over!” , send them this email:
Here you go, [First name]: URL
Would love to know what you think!
And with that step, you’re good to go. Nice!
Guest Blogging
A guest post is an article, written by you, that is placed on someone else’s site.
nowadays guest blogging have become difficult since publishers that usually accept guess blogging are now closen their doors for it, because marketers no longer care about the publishers audience.,
all they care about is getting a link to their site that why they are busy generating low quality content that irritate publishers causing them to stop guest post on their website.
guest blogging is still a pawerfull way to get website traffic and backlinks this days, when done right
in other to easily get guest post oppotunity you content needs to be relevant and valuable to both the publishers and his audience.
How to find website that allow guest post
Here is the most popular and most use method to find guest blog opportunity use by marketer
Your keyword “contributing writer”
Your keyword “want to write for”
Your keyword “submit blog post”
Your Keyword “contribute to our site”
Your keyword “guest column”
Your keyword “submit content”
Your keyword “submit your content”
Your keyword “submit post”
Your keyword “This post was written by”
Your keyword “guest post courtesy of ”
in other get any high quality website of your choice that don’t accept guest blogging and make them interested in you writing for them you need to use a different approach, which am about to teach you now
To bigin with.
Think of 1-5 website relevant to your niche that you want to write a guest post for
Then instead of pitching your request to write for them, i will want you to take a step further by doing some competitive research about them.
Here is what you will do, search of 1-3 topics which their competitor with a little fraction of DA are ranking for which they cover the topic.
Send them an email outreach telling them about the topic you find which they could be ranking for if the had covered it and let them know you want to write it for them free of charge
Here is an email template to use
Hey John,
I’m the content editor for <website name> and long time reader of <their blog>, ever since 2014 when you guys were just starting to become a force online.
I was doing some research and found some topic pieces that you could easily produce and pull traffic for.
In fact, < competitors name > ranks for them and they have a small fraction of your authority:
- Topic you find
- Topic you find
- Topic you find
I’d like to write one of these for you (free of cost, just trying to get more publication work).
I’ve actually done this before on <insert example website>, who is now ranked #3 for this topic.
If this sounds good, please choose which topic you’d like, and I’ll start this evening.
Regards,
[your name]
I learnd this method from Matt Diggity Diggity Marketing
Broken Link Building
It is the process of find deal link on a website and replacing it with another link that is working.
Finding broken links on website is somehow complicated but i will try to make it as simple as possible
First, install the check my link chrome extension on your browser
Next lock for resource and roundup pages in your industry, the reasons I chose resource and roun up pages is because they are there to link out to other websites, and so many links on a website mean more broken links opportunities,
then open the pages one by one and run the check my link Chrome extension on it and you will see some broken links
Another way to identify broken links is to grab the homepage of a site you want a link from. And pop it into your tool of choice.
In Semrush go to Indexed Pages tab and click on “Broken Pages”. This will show you all the broken outbound links on that site.
At this point it’s a matter of scanning the list of broken links that the tool spits out. Keep an eye out for broken links that could be replaced with a link to your content.
After you are doning identifying the broken links from the site you want a link from is now time to reach out to the link publisher telling them about the broken and sending them a replacement of the link which is ofcoust you website link.
You can even take this step further by identifying other websites that link out to the dead link and letting them know of the issue at hand and sending you link over as a replacement to the deadlink,
Sending email outreach for broken links requires sending 2 different email
Here is the first email outreach template to use
Subject: Dead links on [site]
Hi [Name],
I came across your excellent [briefly describe the page] just now.
I really enjoyed the content. However, I did come across a few dead links.
Let me know if you want me to forward the short list that I jotted down to you.
Cheers,
[Your name]
Remember: The goal of the first email is simply to see if the person cares enough about their broken links to get back to you. So it’s not super personalized.
Then, when they reply to this message, you can wow send them with your second email. Here’s the email to send to everyone that gets back to you:
Here are the dead links that I found:
[BROKEN LINK URL 1 (TYPE of ERROR + replacement URL if available)]
[BROKEN LINK URL 2 (TYPE of ERROR + replacement URL if available)]
[BROKEN LINK URL 3 (TYPE of ERROR + replacement URL if available)]
Also, I just published a piece of content about [topic]:
[URL]
It might make a nice addition to your page.
Either way, I hope this helps you out!